Roles and duties of Uganda Tourism Board

Uganda Tourist Board (UTB) is an organization set up by the Uganda Tourist Board Statute 1994. The Board is authorized to promote and popularize Uganda as a viable holiday destination both locally and internationally.

Roles and duties of Uganda Tourism Board
To increase the contribution of tourism earnings and Gross Domestic Product
To improve Uganda’s competitiveness as an international tourism destination
To increase Uganda’s share of Africa’s and World tourism market.
To increase the quality and volume of tourist arrivals and their expenditures.
To improve on the marketing and promotion of Uganda as a tourist destination.
To Provide accurate and timely information services on the country’s tourist attractions and facilities.
To strengthen its capacity for tourism planning, research and marketing? How
To improve and diversify in consultation with stakeholders’ tourist products.
To enhance and strengthen competitiveness of the private sector in the tourism industry.